Password sharing for online streaming services is a hallmark of the Millennial love language. But whether you call it “shared economy” or “a very bad, no-good thing to do,” the 21st century version of goin’ steady may be on the decline. Why? Because the largest independent software firm in the world just made it their business to crack down on Netflix sharing.
Last month, ahead of CES 2019, UK-based firm Synamedia unveiled a platform that utilizes machine learning, A.I. and behavioral analytics to hunt down the elusive Password Sharer, which a 2018 survey found 27 percent of Millennials to be. Subscription services like Netflix and Hulu pay to access Synamedia’s platform, dubbed Credentials Sharing Insight, which is then integrated into a service’s subscription database. Featuring a real-time dashboard, Synamedia’s platform identifies, analyzes and monitors credential use, and highlights any unusual or suspicious activity from individual accounts.Read More... CES's Biggest Buzzkill Is an A.I. That Cracks Down on Netflix Sharing